Chinese Language Ladies Spend £22.5m On Digital Boyfriends

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Love and Producer is at present the highest grossing app in Apple’s App Retailer in China, and gamers are estimated to have spent 200m Yuan (£22.5m) on the sport in January alone.

In response to analysis agency Jiguang, the courting simulator has greater than two million every day energetic customers with the bulk being ladies of their early 20s.

They play a feminine tv producer who’s making an attempt to save lots of her late father’s manufacturing firm by reviving successful present, whereas sustaining romantic relationships with 4 boyfriends who may star within the programme.

The boyfriends are Li Zeyan, a younger entrepreneur, Bai Qi, a police officer, Xu Mo, a scientist, and Zhou Qiluo, a pop star.

Gamers must spend “purple diamonds” to go on dates with their boyfriends and preserve these relationships, which they obtain by occurring missions – though these may be bought.

Additionally accessible are “bonding playing cards” which permit the protagonist to develop her firm. These, with the purple diamonds, are awarded for finishing missions.

The male characters even have superpowers, with police officer Bai capable of management the wind and fly, in keeping with know-how journal Quartz.

Quartz reviews that one in all Bai’s most romantic quotes is: “So long as you’re within the wind, I can really feel you.”

In January, followers of the sport bought a banner commercial on the KK100 skyscraper in Shenzhen for the birthday of the character Li Zeyan.

 
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