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Newest Information : Fitbit Highlights Versatility in New $200 Smartwatch
Fitbit on Tuesday added a brand new smartwatch to its wearables line with a pricetag of US$199.95.
The Fitbit Versa, which can attain international stores in subsequent month, would be the lightest steel smartwatch within the U.S. market. It features a new dashboard that simplifies the way in which well being and health information is accessed on the machine.
Versa mixes well being and health packages, comparable to 24/7 coronary heart charge monitoring, onscreen exercises and computerized sleep-stage monitoring, with sensible options like fast replies on Android and on-device music.
Though the Versa’s working system is Fitbit’s proprietary OS 2.0, the smartwatch can connect with an Android cellphone by way of an app.
That units it aside from the Apple Watch, famous Ross Rubin, principal analyst at Reticle Analysis.
“That is an excellent transfer when the Android Put on platform for smartwatches has some uncertainty surrounding it shifting ahead,” he instructed TechNewsWorld.
It has been reported that Google intends to re-brand Android Put on as Put on OS. Though Google hasn’t commented on the rumor, it has been recommended the corporate could wish to distance Put on from Android, as a result of Put on runs on greater than Android gadgets.
Versa’s introduction seems to be an excellent transfer by Fitbit, particularly given the tepid response by the market to its Ionic smartwatch final 12 months.
“The Fitbit Versa appears to be a a lot better providing than the Fitbit Ionic and can seemingly assist the corporate to enter additional into the smartwatch market,” mentioned Stephanie Lawrence, a analysis analyst at ABI Analysis.
“Updating the providing is more likely to be good for the corporate,” she instructed TechNewsWorld.
“It helps them turn out to be extra nicely often known as a smartwatch supplier, and to develop extra gadgets sooner or later with totally different options and costs,” Lawrence identified.
“I give it a thumbs-up,” mentioned Ramon T. Llamas, a senior analysis analyst with IDC.
Fitbit has been shifting accurately and confidently in a path the place there’s nonetheless a whole lot of development potential by sticking to its DNA, he instructed TechNewsWorld.
“Fitbit is staying trustworthy to its DNA by specializing in well being and health, and never attempting to be a Swiss Military Knife of smartwatches that try and do the whole lot,” Llamas remarked.
Robust Row to Hoe
Avoiding the smartwatch label will work nicely for Fitbit, recommended Charles King,principal analyst at Pund-IT.
“Fairly than pitching itself as a maker of smartwatches, Fitbit as a substitute seems to be positioning the Versa as a platform for cost-effectively extending the capabilities and worth of its fitness-tracking options for current and potential clients,” he instructed TechNewsWorld.
“That is an excellent transfer because it performs nicely to the corporate’s strengths and its clients’ pursuits,” King mentioned.
Nevertheless, Fitbit can have a tricky row to hoe within the smartwatch market, in line with Carolina Milanesi, a principal analyst at Artistic Methods.
“I assume Fitbit shouldn’t be prepared to surrender but in attempting to pursue the smartwatch market, which is solidly owned by Apple,” she instructed TechNewsWorld.
“Fitbit appears to have realized from the Ionic’s mistake. It has lowered the worth level and made the design extra interesting for girls,” Milanesi mentioned.
“Whereas the Versa would possibly promote greater than its predecessor,” she continued, “I stay skeptical of Fitbit’s long-term alternative on this house, as Apple is investing an increasing number of into well being, not simply health.”
For $200, the Versa mannequin is an enchancment over the Blaze, Fitbit’s earlier entry at that worth level, noticed Ben Stanton, an analyst at Canalys.
“The Blaze was a flop as a consequence of a poor industrial design,” he instructed TechNewsWorld.
“Smartwatches are usually not simply health instruments — they’re additionally style statements. So with Versa, bringing premium options — like its aluminum chassis — all the way down to $200 is a constructive transfer,” Stanton defined.
“In fact, style is subjective — however for my part, this can be a massive step in the best path for Fitbit,” he added.
Fitbit has pegged the Versa’s battery life at 4 days.
“Fitbit sacrifices [user experience] to ship unimaginable battery life,” Stanton mentioned.
“Its FitbitOS is an extremely gentle platform, which does not require enormous processing energy,” he famous.
“Its software program additionally focuses on blacks and darkish colours, which helps Fitbit get probably the most out of its built-in battery,” Stanton continued. “The competitors, particularly Apple and Samsung, have extra useful, heavy-duty working methods — however sacrifice a little bit of battery life to get there.”
Sturdy, Regular Progress
The worldwide smartwatch market has been experiencing sturdy and regular development, and its future appears vibrant, ABI’s Lawrence famous. Shipments ought to attain 49 million by 2022, in contrast with 26 million in 2017.
“Rising numbers of shopper and enterprise customers are trying to the gadgets for quite a few causes,” she mentioned, “notably entry to smartphone options from the wrist, in addition to info — comparable to calendar notifications, what work to be finishing, and instructions,” she mentioned.
Nevertheless, even better development is predicted for hybrid smartwatches — merchandise just like the Fossil Q and Nokia Metal — which have the look of an analog watch however some smartwatch performance. Eighty million hybrids shall be shipped in 2022, in line with Juniper Analysis, in contrast with 14 million in 2017.
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