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The corporate, which is celebrating its 60th 12 months making youngsters’s constructing blocks, had been in second place in 2017.
Final 12 months’s winner British Airways, in the meantime, plunged, falling out of the highest 20 – following a 12 months wherein it was compelled to cancel lots of of flights, affecting tens of hundreds of passengers, after a significant IT failure.
Gillette was up three locations to switch them, whereas Apple additionally rose three locations from final 12 months to come back in third.
The listing is set by 2,500 customers, who’re requested to rank every model for high quality, reliability and distinction for the Centre for Model Evaluation.
Superbrands chairman Stephen Cheliotis stated: “British Airways tumbling from high spot to exterior of the highest 20 must be a wake-up name for all manufacturers.
“In a world the place buyer expectations have rightfully risen, manufacturers can not afford to disappoint and wish to repeatedly ship to retain their priceless reputations.
“No model, nevertheless robust, is proof against altering client sentiment.”
The highest 5 manufacturers
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